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Social Media and PR 911 – Stop the presses!
It’s not social media if the rest of the PR industry isn’t socializing… I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to...
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The Social Media Manifesto
Source: Shutterstock In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as...
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Tech PR War Stories and The Social Media Manifesto
This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into...
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Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it...
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Social Media is Transforming Marketing and Public Relations
I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the...
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Social Media Manifesto Translated into Russian
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is now available in Russian. Thanks to Yuri Aksyonov for the translation. You can find it at PRweb. For those of...
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Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere...
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Conversational Marketing Versus Market Conversations
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to...
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Taking a Moment to Promote Now Is Gone
What a week! On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use...
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Gary Vaynerchuk Puts the Social in Social Media
Shot at SXSW08 If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV. Gary is the...
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The Art of Conversation – Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content,...
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New Communication Theory and the New Roles for the New World of Marketing
In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most...
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Introducing The Conversation Prism
Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in...
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The 2009 Semmys Honor The Conversation Prism
Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted. Thank you! When Jesse Thomas of...
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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and...
Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part...
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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and...
Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new...
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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and...
Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their...
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Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini,...
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How to Be More Influential
Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence:...
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Build Platforms, Not Just Products
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from...
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